Total Time Investment
Total: ~3 hours of planning + 2-3 weeks of engagement + 1 hour of synthesis
graph TB
%% ========================================
%% START NODE
%% ========================================
START(["🎯 START<br/><br/>Problem Tree<br/>Draft Complete"])
%% ========================================
%% PHASE 1: STAKEHOLDER IDENTIFICATION
%% ========================================
subgraph P1["📋 PHASE 1: IDENTIFICATION (30-45 min)"]
STEP1["Step 1<br/>Brainstorm List<br/>⏱️ 15 min"]
STEP2["Step 2<br/>Categorize<br/>⏱️ 10 min"]
STEP3["Step 3<br/>Add Details<br/>⏱️ 10-15 min"]
STEP1 --> STEP2 --> STEP3
end
%% ========================================
%% PHASE 2: POWER-INTEREST MAPPING
%% ========================================
subgraph P2["📊 PHASE 2: MAPPING (20-30 min)"]
STEP4["Step 4<br/>Assess Power<br/>⏱️ 10 min"]
STEP5["Step 5<br/>Assess Interest<br/>⏱️ 5 min"]
STEP6["Step 6<br/>Plot on Grid<br/>⏱️ 10-15 min"]
STEP4 --> STEP5 --> STEP6
end
%% ========================================
%% PHASE 3: ENGAGEMENT PLANNING
%% ========================================
subgraph P3["🎯 PHASE 3: PLANNING (45-60 min)"]
STEP7["Step 7<br/>Design Strategy<br/>⏱️ 15 min"]
STEP8["Step 8<br/>Prepare Questions<br/>⏱️ 15 min"]
STEP9["Step 9<br/>Create Timeline<br/>⏱️ 15-30 min"]
STEP7 --> STEP8 --> STEP9
end
%% ========================================
%% PHASE 4: CONDUCTING ENGAGEMENT
%% ========================================
subgraph P4["💬 PHASE 4: EXECUTION (2-3 weeks)"]
STEP10["Step 10<br/>Execute<br/>Conversations"]
STEP11["Step 11<br/>Document<br/>Insights"]
DECISION{"More<br/>stakeholders?"}
STEP10 --> STEP11 --> DECISION
DECISION -->|"Yes"| STEP10
end
%% ========================================
%% PHASE 5: INTEGRATION & SYNTHESIS
%% ========================================
subgraph P5["🔄 PHASE 5: SYNTHESIS (45-60 min)"]
STEP12["Step 12<br/>Analyze Patterns<br/>⏱️ 20 min"]
STEP13["Step 13<br/>Update Tree<br/>⏱️ 15 min"]
STEP14["Step 14<br/>Plan Follow-up<br/>⏱️ 10-15 min"]
STEP12 --> STEP13 --> STEP14
end
END(["✅ COMPLETE<br/><br/>Validated Problem Tree<br/>+ Stakeholder<br/>Relationships"])
%% ========================================
%% MAIN FLOW CONNECTIONS
%% ========================================
START --> P1
P1 --> P2
P2 --> P3
P3 --> P4
DECISION -->|"No"| P5
P5 --> END
%% ========================================
%% FEEDBACK LOOPS (DOTTED)
%% ========================================
STEP12 -.New stakeholders.-> STEP1
STEP14 -.More validation.-> STEP10
%% ========================================
%% FESTA DESIGN SYSTEM COLORS (Light Tints)
%% ========================================
%% Start/End nodes
style START fill:#E5E7EB,stroke:#6B7280,stroke-width:3px,color:#2A2A2A,font-weight:bold
style END fill:#007F4E,stroke:#00b369,stroke-width:3px,color:#fff,font-weight:bold
%% Phase 1 - Light Gold
style P1 fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A
style STEP1 fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A
style STEP2 fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A
style STEP3 fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A
%% Phase 2 - Light Leaf
style P2 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
style STEP4 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
style STEP5 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
style STEP6 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
%% Phase 3 - Light Green
style P3 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
style STEP7 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
style STEP8 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
style STEP9 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
%% Phase 4 - Light Green (execution)
style P4 fill:#BBF7D0,stroke:#10B981,stroke-width:2px,color:#2A2A2A
style STEP10 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
style STEP11 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
style DECISION fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A,font-weight:bold
%% Phase 5 - Light Leaf (synthesis)
style P5 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
style STEP12 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
style STEP13 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
style STEP14 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
Visual Overview: Complete Engagement Workflow
- Color-coded phases: Identification (light gold) → Mapping (light leaf) → Planning (light green) → Execution (light green) → Synthesis (light leaf)
- Time estimates: Each step shows approximate duration for planning your schedule
- Decision point: Loop back for additional stakeholder conversations as needed
- Feedback loops: Dotted arrows show where new insights may require returning to earlier phases
- Vertical flow: Follow top-to-bottom progression through all 14 steps (mobile-friendly)
Phase 1: Stakeholder Identification (30-45 minutes)
Start by casting a wide net to identify everyone who might be relevant to your project.
Step 1: Brainstorm Comprehensive List
What to do:
Use these prompting questions to generate your initial stakeholder list:
- Who experiences the problem directly?
- Who has tried to solve this problem before?
- Who has resources that could help address it?
- Who makes decisions that affect this issue?
- Who has expertise about this problem or population?
- Who might oppose solutions or create barriers?
- Who influences the people most affected?
- Who controls relevant budgets or policies?
Time estimate: 15 minutes
Brainstorming Tip
Step 2: Categorize by Relationship to Problem
What to do:
Sort your stakeholder list into three categories:
- Primary: Direct experience or direct impact from solutions
- Secondary: Significant influence, expertise, or resources
- Tertiary: Indirect interest or influence
Time estimate: 10 minutes
Step 3: Add Demographic and Contextual Details
What to do:
For each stakeholder, note:
- Specific role or position
- Location and how to reach them
- Language preferences or communication styles
- Potential scheduling or logistical considerations
Time estimate: 10-15 minutes
Phase 2: Power-Interest Mapping (20-30 minutes)
Now assess each stakeholder's power and interest levels to determine your engagement strategy.
Step 4: Assess Power Levels
What to do:
For each stakeholder, consider:
- Formal authority - Official decision-making power
- Resource control - Access to funding, staff, or facilities
- Influence networks - Ability to sway others' opinions
- Expertise credibility - Respected knowledge in the field
- Community standing - Social influence and respect
Rate each stakeholder as having high or low power relative to your project.
Time estimate: 10 minutes
Step 5: Assess Interest Levels
What to do:
For each stakeholder, consider:
- Direct impact - How much the issue affects them personally
- Professional responsibility - Whether it relates to their work
- Values alignment - How much they care about the cause
- Historical engagement - Past involvement in related issues
- Stated priorities - What they publicly say they care about
Rate each stakeholder as having high or low interest in your issue.
Time estimate: 10 minutes
Step 6: Plot on Power-Interest Grid
What to do:
Place each stakeholder in the appropriate quadrant:
- High Power/High Interest: Manage Closely (deep partnership)
- High Power/Low Interest: Keep Satisfied (focused communication)
- Low Power/High Interest: Keep Informed (active engagement)
- Low Power/Low Interest: Monitor (minimal engagement)
For each stakeholder, note:
- Their primary concerns or motivations
- Preferred communication styles and channels
- Potential barriers to engagement
- Opportunities for mutual benefit
Time estimate: 10 minutes
Phase 3: Engagement Planning (45-60 minutes)
Design your specific engagement strategy for each stakeholder or stakeholder group.
Step 7: Design Engagement Strategy by Quadrant
What to do:
For each power-interest quadrant, plan:
- High Power/High Interest: Plan for collaborative partnerships—multiple touchpoints, co-creation opportunities, shared decision-making
- High Power/Low Interest: Design efficient, informative communications—concise updates, clear asks when needed, advance notice of key decisions
- Low Power/High Interest: Create opportunities for meaningful input—community meetings, focus groups, regular updates through accessible channels
- Low Power/Low Interest: Develop monitoring and minimal engagement approach—broad communications, readiness to escalate if position changes
Time estimate: 15 minutes
Step 8: Prepare Stakeholder-Specific Questions
What to do:
Starting with your validation questions from Lesson 1.1:
- Adapt language and framing for each audience
- Consider their expertise and perspective
- Plan follow-up probes for deeper understanding
- Prepare to share relevant context they might need
Example adaptation:
For Primary Stakeholders
"In your experience, what makes it hard for young people to find work in this community?"
For Secondary Stakeholders
"Our preliminary analysis suggests skills mismatch is a key barrier to youth employment. Does that align with what you're seeing in your work?"
Time estimate: 20 minutes
Step 9: Create Engagement Timeline
What to do:
- Prioritize high-power/high-interest stakeholders for early engagement
- Sequence conversations to build on each other
- Allow time for multiple touchpoints with key stakeholders
- Plan for synthesis and integration time between conversations
Typical timeline:
- Week 1: High power/high interest stakeholders (3-5 conversations)
- Week 2: Low power/high interest stakeholders (5-10 conversations)
- Week 3: High power/low interest + follow-ups (3-5 conversations)
Time estimate: 15 minutes
Phase 4: Conducting Engagement (2-3 weeks)
Execute your planned conversations systematically and document insights as you go.
Step 10: Execute Conversations Systematically
What to do:
- Confirm logistics and send prep materials if needed
- Start each conversation by building rapport and explaining context
- Use your prepared questions as a guide, not a rigid script
- Take detailed notes or (with permission) record conversations
- End by asking for additional contacts or resources
Conversation structure:
- Opening (5 minutes): Build rapport, explain purpose, get consent
- Context sharing (5 minutes): Brief overview of your project and preliminary findings
- Core questions (20-30 minutes): Follow your prepared questions with thoughtful follow-ups
- Closing (5 minutes): Thank them, explain next steps, ask for referrals
Time estimate: 30-60 minutes per conversation × number of stakeholders
Step 11: Document Insights Immediately
What to do:
After each conversation, record:
- Key insights about your Problem Tree assumptions
- Surprising information or perspectives you hadn't considered
- Specific quotes or examples that illustrate important points
- Questions or concerns the stakeholder raised
- Potential for ongoing partnership or collaboration
Don't Wait to Document
Time estimate: 15-20 minutes per conversation
Phase 5: Integration and Synthesis (45-60 minutes)
Now synthesize all your stakeholder insights and update your Problem Tree based on what you learned.
Step 12: Analyze Patterns Across Conversations
What to do:
Review all your conversation notes and look for:
- Which assumptions were validated? Which were challenged?
- What themes emerged across multiple stakeholders?
- Where did you get contradictory or conflicting information?
- What new causes, effects, or dynamics were identified?
Time estimate: 20 minutes
Step 13: Update Your Problem Tree
What to do:
- Convert validated assumptions from (A) to (E)
- Add new causes or effects that emerged from conversations
- Revise problem statement if community input suggests changes
- Note remaining uncertainties that need further exploration
Before:
• Skills-labor market mismatch (A)
Based on desk research and general labor market reports
After stakeholder engagement:
• Educational curricula not aligned with market needs (E)
• Limited access to practical/vocational training (E)
• Lack of work experience opportunities (E) [NEW from stakeholder input]
Validated and refined through 12 stakeholder conversations including youth, employers, and training providers
Time estimate: 20 minutes
Step 14: Plan Follow-up and Ongoing Engagement
What to do:
- Share key findings with stakeholders who provided input
- Identify stakeholders you want to engage throughout project implementation
- Document relationship-building progress and future opportunities
- Update your stakeholder map based on new connections and insights
Time estimate: 15 minutes
Progress Checklist
Use this checklist to track your progress through all 14 steps:
Common Questions
How many stakeholders should I engage?
Quality over quantity. Aim for 10-15 meaningful conversations across different stakeholder types rather than 50 superficial check-ins. Prioritize diversity of perspectives over number of people.
What if stakeholders have conflicting views?
That's normal and valuable! Document all perspectives. Look for underlying interests behind different positions. Sometimes conflicts reveal important nuances you need to address in your project design.
How do I engage hard-to-reach stakeholders?
Work through trusted intermediaries, attend existing community events rather than creating new meetings, offer value in return (information, connections, resources), and be flexible with timing and format.
Do I need to engage tertiary stakeholders?
Not deeply. Include them in broad communications and monitor whether their position changes, but invest your intensive engagement time with primary and secondary stakeholders.
What's Next?
You now have a complete implementation framework. Download the templates and worksheets to guide your execution, then review the quality indicators to ensure your engagement is effective.
Ready to Execute Your Plan?
Access downloadable templates for every phase and learn the quality indicators that separate effective engagement from superficial consultation.