Lesson 1.2: Stakeholder Mapping & Engagement

Step-by-Step Implementation Guide

The 5-phase, 14-step process.

graph TB
    %% ========================================
    %% START NODE
    %% ========================================

    START(["🎯 START<br/><br/>Problem Tree<br/>Draft Complete"])

    %% ========================================
    %% PHASE 1: STAKEHOLDER IDENTIFICATION
    %% ========================================

    subgraph P1["📋 PHASE 1: IDENTIFICATION (30-45 min)"]
        STEP1["Step 1<br/>Brainstorm List<br/>⏱️ 15 min"]
        STEP2["Step 2<br/>Categorize<br/>⏱️ 10 min"]
        STEP3["Step 3<br/>Add Details<br/>⏱️ 10-15 min"]
        STEP1 --> STEP2 --> STEP3
    end

    %% ========================================
    %% PHASE 2: POWER-INTEREST MAPPING
    %% ========================================

    subgraph P2["📊 PHASE 2: MAPPING (20-30 min)"]
        STEP4["Step 4<br/>Assess Power<br/>⏱️ 10 min"]
        STEP5["Step 5<br/>Assess Interest<br/>⏱️ 5 min"]
        STEP6["Step 6<br/>Plot on Grid<br/>⏱️ 10-15 min"]
        STEP4 --> STEP5 --> STEP6
    end

    %% ========================================
    %% PHASE 3: ENGAGEMENT PLANNING
    %% ========================================

    subgraph P3["🎯 PHASE 3: PLANNING (45-60 min)"]
        STEP7["Step 7<br/>Design Strategy<br/>⏱️ 15 min"]
        STEP8["Step 8<br/>Prepare Questions<br/>⏱️ 15 min"]
        STEP9["Step 9<br/>Create Timeline<br/>⏱️ 15-30 min"]
        STEP7 --> STEP8 --> STEP9
    end

    %% ========================================
    %% PHASE 4: CONDUCTING ENGAGEMENT
    %% ========================================

    subgraph P4["💬 PHASE 4: EXECUTION (2-3 weeks)"]
        STEP10["Step 10<br/>Execute<br/>Conversations"]
        STEP11["Step 11<br/>Document<br/>Insights"]
        DECISION{"More<br/>stakeholders?"}
        STEP10 --> STEP11 --> DECISION
        DECISION -->|"Yes"| STEP10
    end

    %% ========================================
    %% PHASE 5: INTEGRATION & SYNTHESIS
    %% ========================================

    subgraph P5["🔄 PHASE 5: SYNTHESIS (45-60 min)"]
        STEP12["Step 12<br/>Analyze Patterns<br/>⏱️ 20 min"]
        STEP13["Step 13<br/>Update Tree<br/>⏱️ 15 min"]
        STEP14["Step 14<br/>Plan Follow-up<br/>⏱️ 10-15 min"]
        STEP12 --> STEP13 --> STEP14
    end

    END(["✅ COMPLETE<br/><br/>Validated Problem Tree<br/>+ Stakeholder<br/>Relationships"])

    %% ========================================
    %% MAIN FLOW CONNECTIONS
    %% ========================================

    START --> P1
    P1 --> P2
    P2 --> P3
    P3 --> P4
    DECISION -->|"No"| P5
    P5 --> END

    %% ========================================
    %% FEEDBACK LOOPS (DOTTED)
    %% ========================================

    STEP12 -.New stakeholders.-> STEP1
    STEP14 -.More validation.-> STEP10

    %% ========================================
    %% FESTA DESIGN SYSTEM COLORS (Light Tints)
    %% ========================================

    %% Start/End nodes
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    style END fill:#007F4E,stroke:#00b369,stroke-width:3px,color:#fff,font-weight:bold

    %% Phase 1 - Light Gold
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    style STEP1 fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A
    style STEP2 fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A
    style STEP3 fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A

    %% Phase 2 - Light Leaf
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    style STEP6 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A

    %% Phase 3 - Light Green
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    style STEP7 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
    style STEP8 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
    style STEP9 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A

    %% Phase 4 - Light Green (execution)
    style P4 fill:#BBF7D0,stroke:#10B981,stroke-width:2px,color:#2A2A2A
    style STEP10 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
    style STEP11 fill:#D1FAE5,stroke:#10B981,stroke-width:2px,color:#2A2A2A
    style DECISION fill:#FEF3C7,stroke:#F59E0B,stroke-width:2px,color:#2A2A2A,font-weight:bold

    %% Phase 5 - Light Leaf (synthesis)
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    style STEP12 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
    style STEP13 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A
    style STEP14 fill:#ECFCCB,stroke:#72B043,stroke-width:2px,color:#2A2A2A

Phase 1: Identification

Step 1: Brainstorm

Who feels the problem, and who might oppose?

Time estimate: 15 minutes

Step 2: Categorize

Primary: direct experience. Secondary: influence. Tertiary: indirect interest.

Time estimate: 10 minutes

Step 3: Add Details

Note role, location, and scheduling.

Time estimate: 10-15 minutes


Phase 2: Mapping

Step 4: Assess Power

Consider authority. Rate high or low power.

Time estimate: 10 minutes

Step 5: Assess Interest

Consider impact. Rate high or low interest.

Time estimate: 10 minutes

Step 6: Plot the Grid

Manage Closely, Keep Satisfied, Keep Informed, or Monitor.

Time estimate: 10 minutes


Phase 3: Planning

Step 7: Design Strategy

Match strategy to quadrant: partnership, updates, meetings, or monitoring.

Time estimate: 15 minutes

Step 8: Prepare Questions

Adapt your Lesson 1.1 questions for each audience.

For Primary Stakeholders

"What makes it hard for young people to find work here?"

For Secondary Stakeholders

"Our analysis suggests a skills mismatch. Does that match what you see?"

Time estimate: 20 minutes

Step 9: Create a Timeline

Timeline: high-power/high-interest first.

Time estimate: 15 minutes


Phase 4: Execution

Step 10: Execute Conversations

Build rapport. Use your questions as a guide, not a script.

Structure: opening, context, questions, closing.

Time estimate: 30-60 minutes per conversation

Step 11: Document Insights

Record insights, surprises, and quotes immediately, while fresh.

Time estimate: 15-20 minutes per conversation


Phase 5: Synthesis

Step 12: Analyze Patterns

Review notes for validated assumptions and new themes.

Time estimate: 20 minutes

Step 13: Update the Tree

Convert validated (A) to (E).

• Skills-labor market mismatch (A)

Based on desk research alone

After engagement:

• Educational curricula not aligned with market needs (E)

• Limited access to practical/vocational training (E)

• Lack of work experience opportunities (E) [NEW from stakeholder input]

Validated through 12 stakeholder conversations

Time estimate: 20 minutes

Step 14: Follow-up

Share findings, and update your map.

Time estimate: 15 minutes


Progress Checklist

Common Questions

How many stakeholders should I engage?

Quality over quantity: 10-15 meaningful conversations.

What if stakeholders have conflicting views?

Normal. Document all views and look for interests underneath.

What's Next?

Ready to Execute Your Plan?

Templates for every phase, and the quality indicators.

Lesson 1.2: Stakeholder Mapping 64%
Step 7 of 11 · Step-by-Step Guide